Committed to tradition – from Nuremberg to the entire world.

With a total production up to four million pieces per day, the Nuremberg company HoWe Wurstwaren KG is one of the leading producers in the Nuremberg Rostbratwurst sector.

In a production area of 8,000 square metres and state-of-the-art production conditions, the company’s 300 staff produce the very best items for the German discount supermarkets, food retailers, food-processing companies and exponents of fine cuisine. In particular, the expansion of the German discount supermarket sector into other European countries has led to an increase in sales. German quality continues to be very popular throughout Europe.

By specialising in a limited product range of very high quality, the company has succeeded in growing from a simple producer, as when it was founded in 1985, into an internationally recognised name today.

The demand for HoWe quality products is constant and continues to grow. A carefully selected product range begins with the classics (original Nuremberg Rostbratwurst and the light variety with 30% less fat) and includes attractive, innovative grill sausage varieties which meet a growing demand for a wider choice of sausages that still fulfil authentic quality requirements.

Providing ongoing training to ensure a well-trained workforce helps the company to secure the best conditions for its healthy and continuous economic development.

These consistent labour policies give the company the strength it needs to react quickly and flexibly to market demands. The company’s experience, expertise and high production-process standards all ensure that it can take the traditional recipes and art of sausage-making and apply these in a modern way to produce consistently high-value products, whose taste and quality have been recognised as leading by consumers and trade alike.

Corporate history

» Foundation of corporation W. Weiß GmbH by
Werner Weiß and Uli Hoeneß; first production with 20 employees in street Am Hahnenbalz

1988 Renaming to HoWe Wurstwaren GmbH

1990 Move to Regenstraße at Nuermberg port

1995 Market entry Europe

1997 Extension of employees offices

2000 Extension of packaging areas and computer based coldstores;
Renaming to HoWe Wurstwaren KG

2003 Nuermberg Rostbratwurst turns into a EU geographical indication (total 600 in Europe)

2005 Investment in first ‘Pasteur’ to ensure longer process runnings without losing quality or taste values

2006 Second ‘Pasteur’ process was installed

2010 Start of building operations to extent capacity and management structures;

Stiftung Warentest, distinction "good"

2011 Finish of building operations to 8,000 square metres

2014 Stiftung Warentest, distinction "good"

2015 DLG distinction longtime product quality